Here’s the thing: I am sick and tired of super-heroes who aren’t super and aren’t heroes, but more, I’m sick and tired of Hollywood blaming us for their failures. I am sick and tired of hearing various Hollywood studio execs who are as disconnected from the reality of middle-American taste as Rick Perry is from Christianity excusing the poor performance of their ill-executed product by tacitly blaming you, me, and everyone else of us who didn’t pay to see their garbage. Catwoman fails? Instead of, perhaps, just perhaps, acknowledging that the movie is a piece of excrement unworthy of use as fertilizer, they conclude instead that a female lead can’t open a movie unless her name is Jolie. So now we’re not only guilty of not being willing to pay for 90 minutes of intellectual abuse, we’re all apparently sexist jerks, as well. The problem with Green Lantern’s performance at the box office is that it’s not “gritty” enough? I don’t think so.
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I can think of no other industry where the consumer is made to bear the blame for the product’s failure as much as Hollywood. Seriously, let’s think that one through. The movie didn’t perform, therefore it’s our fault? You got food poisoning eating the fish they served and you paid for, it’s your fault? The brakes on your new car crapped out and you wrapped it around a tree, it’s your fault?
Here’s a crazy thought.
Maybe you made a bad movie.
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Greg Rucka Yo, DC Comics. Your comic books and your movies? Take note of this blog entry. It wasn’t that you needed a reboot. Your customers aren’t as wrong as you like to respond that we are. When the product isn’t selling, it might be time to consider that maybe you’re producing something unappealing. Maybe what you think will sell, isn’t what actually sells. Marvel is kicking your ass in the box office. It isn’t the fault of your customers. We want good movies. I want so badly to have good DC films to go see. HOWEVER, the smart, new-audience-riendly, sincere, often heart-warming, and heroic movies are coming from Marvel. Get your shit together DC. (via elfgrove) More reasons to love Greg Rucka. (via jacquelineofalltrades) |





